7Digital is partnering with Winamp to allow users of the media player to purchase digital audio tracks without leaving the tool.

Using 7Digital application programming interface (API), Winamp provides users with track, artists and album information for any song that's playing, as well as allowing them to purchase the file.

"We opened the API platform to developers last year to encourage anyone, from multinational retailers to bedroom developers, to create a range of music applications and services. This, combined with our European network of download stores, has allowed Winamp to create a first-class music discovery offering," said Ben Drury, CEO of 7Digital.

The announcement follows a partnership between 7Digital and Swedish streaming service Spotify that allows users to purchase tracks they are listening to on the service.