We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Free MP3 player for Napster subscribers

SanDisk helps take the fight to iTunes

In a bid to tempt users away from iTunes, Napster is to offer a free MP3 player to subscribers. A 512MB SanDisk player worth around £30 will be given to customers who take out a three-month subscription to the 'Napster to Go' service at £14.95 a month.

Leanne Sharman, Napster's UK general manager, quoted in The Sunday Times, drew parallels with the mobile phone market, where handsets have been offered free as part of a monthly subscription deal.

"The mobile industry is more mature than ours but it began as a pay-as-you-go business reliant on handset sales," she said. "Now it's subscription that drives the business and allows the network carriers to give away new phones. This is the model for the future of the digital-music industry, where content is king and MP3 players are disposable."

Sharman added that the current popularity of the iPod and iTunes would prove to be transitory.

"Younger consumers are very fickle. You cannot have loyalty to a particular brand in that environment. More and more of the younger audience are buying flash-based MP3 players for £30 to £50 – [devices that are] more disposable than a £250 iPod."

Napster to Go currently only allows customers to 'rent' songs from a two-million-strong library, those songs becoming unavailable once a subscription is cancelled.


IDG UK Sites

Best camera phone of 2015: iPhone 6 Plus vs LG G4 vs Galaxy S6 vs One M9 vs Nexus 6

IDG UK Sites

In defence of BlackBerrys

IDG UK Sites

Why we should reserve judgement on Apple ditching Helvetica in OS X/iOS for the Apple Watch's San...

IDG UK Sites

Retina 3.3GHz iMac 27in preview: Apple cuts £400 of price of Retina iMac with new model