We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

SanDisk launches anti-Apple campaign

iHate the iPod

SanDisk has launched an anti-iPod marketing ploy, called the iDon't campaign.

The campaign dismisses iPod owners as followers, and advises music lovers to instead turn to the company's own e200 music player. The campaign website points to a range of anti-iPod sites.

A graphic on the site's front page displays a herd of white-earbud-wearing sheep.

The site proclaims: "Calling all free thinkers, contrarians, and malcontents. The time has come to rise up against the iTatorship. To resist the monotony of white earbuds and reject the oppressive forces of cultural conformity. Now is the time to break free from restrictive formats and a single source for music. It's time for choice, for freedom, for self expression – and for independent spirits to stand up and say 'iDon't'. You don't need to follow. There is now an alternative."

Speaking in March, SanDisk CEO Eli Harari explained his company's plans. The company has a 10 percent market share in digital players, he claimed. He said his firm aims to be a "strong number two" in the music player market.

iDon't campaigners have been recruited at college campuses across the US.

This story first appeared on Macworld.co.uk.

IDG UK Sites

OnePlus 2 / OnePlus Two UK release date, price and specification rumours: When is the OnePlus 2...

IDG UK Sites

Why I think the Apple Watch sucks and you'd be mad to buy it

IDG UK Sites

Ben & Holly's Game of Thrones titles spoof is delightfully silly

IDG UK Sites

Mac OS X 10.11 release date rumours: all the new features expected in Yosemite successor