We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Opinion: Apple iPod killed the Microsoft Zune

End of the line for Zune, report suggests

Microsoft has nixed any future iterations of its Zune music and video player, according to a Bloomberg report, adding another name to the list of devices killed by Apple's iPod hardware and entertainment ecosystem. Microsoft has yet to make the death of its Zune official, but unofficially it's believed the decision is based on poor demand for its players since the Zune line was introduced almost five years ago.

In the music and video player market, Apple's iPod is still king. NPD's figures put its domination at around 77 percent of the market last year. In comparison, Microsoft's players weren't even in the top five devices on the market, despite a price drop in early 2010. Zune's inevitable hardware demise won't be sudden, though. According to Bloomberg's sources, Microsoft will continue to sell existing versions of Zune, probably until remaining stock is exhausted.

In 2009, when the last major overhaul of the Zune hardware was introduced, I wrote that the device was no iPod killer. Two years down the line, Microsoft's ambitions to beat Apple in the industry it revolutionised didn't work. But the Zune name won't be consigned to the annals of tech history any time soon. As Technologizer's Ed Oswald predicted back in February, the software platform from Microsoft will live on.

In 2009, Microsoft separated the Zune team into two separate divisions: software and hardware. So if Bloomberg's sources are accurate, Microsoft will continue to invest in Zune software through integrating it in Windows Phone 7, the company's latest smartphone OS, as well as with the Xbox ecosystem and, of course, Windows.

See also:

MP3 player reviews

Group test: what's the best MP3 player?

Microsoft Zune HD review


IDG UK Sites

Best Christmas 2014 UK tech deals, Boxing Day 2014 UK tech deals & January sales 2015 UK tech...

IDG UK Sites

Apple's 2014 highlights: the most significant Apple news of 2014

IDG UK Sites

2015 creative trends: 20 leading designers & artists reveal the biggest influences & changes coming)......

IDG UK Sites

Ultimate iOS 8 Tips: 35 awesome and advanced tips for using iOS 8 on iPhone and iPad