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MySpace Music launches in the UK

Stream tracks or download via iTunes

Social network MySpace has launched its Music service in the UK.

MySpace Music, which went live in the US last year, allows users to stream current and back catalogue tracks from artists on both independent and major record labels, while a partnership with Apple's iTunes allows users to buy DRM-free MP3s.

The service says it has "the most comprehensive catalogue" on the internet.

Like Swedish music streaming site Spotify, users will be able to create playlists and share them with friends. Playlists from Britney Spears, Lady GaGa, Katie Price and the Vatican are already available on the site.

MySpace Music will also use advertising as a way to generate revenue, however, unlike Spotify and other music-streaming sites that interrupt listening with adverts, MySpace Music will simply display the ads on screen instead.

MySpace also revealed it planned to make money by taking a share of concert tickets and merchandise sold through the site.

"We want to be a social content and media platform and we believe heavily in the socialisation of content as core to our future strategy," said Courtney Holt, president of MySpace Music.

Ben Drury, CEO of 7digital, thinks web users will benefit from the launch of MySpace Music.

"Although they are a little late to the party here, its encouraging for the industry as a whole to have a name like Myspace investing in the music sector," he said.

"The question now is can the site, which has lost a lot of ground and users over the last year, attract enough users to make this service a profitable business."

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See also: MySpace unveils new music video feature


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