We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,258 News Articles

Zune decline heads to ‘zero’ market share

'iPod killer' status fades rapidly

Microsoft's iPod rival Zune MP3 player is suffering from a marked decline in sales and market share.

According to Microsoft's latest 10-Q financial report, "Zune platform revenue decreased $100 million or 54 percent reflecting a decrease in device sales."

Microsoft Zune 80

The Wall Street Journal estimates that these figures imply Zune revenue dropped from $185 million during Christmas 2007 to just $85 million in the 2008 Christmas quarter.

Second-generation Microsoft Zune review

Zune chokes on leap-year bug

This compares badly with the 22,727,000 iPods Apple shipped during its latest quarter - a three percent unit growth over the year-ago quarter. Apple's iPod generated $3.37 billion in revenue over the Christmas quarter, but this was a 16 percent decline in iPod revenue - suggesting a consumer shift to less expensive iPods and cannibalization of iPod sales by the iPhone.

The Wall Street Journal predicts that "at its much faster rate of decline, the Zune player looks like it's headed from low to no market share".


IDG UK Sites

Best Christmas 2014 UK tech deals, Boxing Day 2014 UK tech deals & January sales 2015 UK tech...

IDG UK Sites

LED vs Halogen: Why now could be the right time to invest in LED bulbs

IDG UK Sites

Christmas' best ads: See great festive spots studios have created to promote themselves and clients

IDG UK Sites

Why Apple shouldn't be blamed for exploitation in China and Indonesia