The Apple Store recently began listing the £35 Apple Component AV Cable and the £35 Apple Composite AV Cable on its site, noting they are compatible with the iPod touch announced this week, as well as the iPod nano third generation and the iPod classic. The cables allow users to connect iPod content to a TV set or sound system.
Both cables connect to an iPod or a universal dock via a 30-pin dock connector on one end and then to a TV or stereo receiver. A USB power adaptor is included in the price. (Component video is a type of video signal that has been split into components, typically known as Y, Pb and Pr. Composite video is a video signal with all the video information in one signal.)
While the clear focus of the accessories is on home video and audio systems, analysts said it could also be used to connect to a TV for a business sales presentation in video or with slides. However, component AV connectors would not connect to a projector used typically in a sales presentation, requiring an SVGA connection, said Ezra Gottheil, an analyst at Technology Business Research.
"It's not a salesman's tool," Gottheil said of the cable. While Apple is generally more focused on the consumer in making its products, it is "perfectly happy when they are used by business customers", he said.
Apple could not be reached for comment.