Apple CEO Steve Jobs took a break from announcing a raft of new iPod digital music players to unveil the iTunes Wi-Fi Music Store, so you can download tracks while on the move. It works with the company's all-new iPod touch, as well as the iPhone.
"You might have noticed that there's an empty spot on that dock of the new iPod touch," said Jobs. "What could that possibly be for? Well, it's for a new app we've written called the iTunes Wi-Fi Music Store."
"'Finally,' some of you are saying," said Jobs. "It's so cool. So let's take a look at what it is."
Opening the iTunes Wi-Fi Music Store displays four buttons: Features, Top Tens, Search and Downloads. You can pick Top 10 songs from all of iTunes or only from specific genres. If you see a song you like, you can preview it, and if you like it, you can tap it to buy it using a Buy Now button. You'll download the song, and the next time you dock your iPod touch to your computer, it will sync back to iTunes.
Jobs demonstrated the new software's capability by buying John Lennon's Imagine. The song was visible in a playlist on the iPod touch called "Downloads."
"Isn't this incredible?" asked Jobs.
The iTunes Wi-Fi Music Store is available internationally in every country where Apple operates an iTunes Store, said Jobs.
"And we're going to bring it to the iPhone," he added. Jobs said the new software will be delivered to iPhone users via an iPhone software update later this month.
Apple and Starbucks partnership
"There's even one more incredible part of this," said Jobs, who said that Apple has been working on this for two years. "I cannot tell you how much pleasure it gives me to announce we've got a great partnership with Starbucks today."
Jobs called Starbucks "an incredible phenomenon in our culture" and added that a lot of Apple employees are great customers. Apple wanted to combine iPods and their love of music with Starbucks' coffee and love of music.
"In the new iTunes Wi-Fi Store, when you get near a participating Starbucks, automatically a fifth button is going to pop up in the store with a Starbucks button," he said.