PC World has opened the first Apple Shops at two of its ‘Future Format’ stores in London.
The new Apple Shops offer the full range of Mac desktops and MacBooks – including the MacBook Pro and iMac – together with a range of Mac-compatible software and accessories.
PC World’s ‘Future Format' stores in Enfield and Staples Corner are the first to play home to the new stores.
"Macs are much more popular today than ever before," said PC World marketing manager Glenn Orchard.
“Customers who want to learn more about the new range of products will be able to watch the various daily product demos showing the different types of projects you can create with a Mac.”