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Apple sells record 47.8 million iPhones

Still falls short of forecast 50 million iPhone sales

Apple iPhone 5

Apple has announced that it sold a record 47.8 million iPhones during the last quarter of 2012.

The Californian gadget maker has posted bumper financial results for the last quarter of 2012 ending 29 December.  Apple recorded bumper quarterly revenue of $54.5bn with a net profit of $13.1bn with international sales accounting for 61 percent of the revenue.

iPhone sales hit a record of 47.8 million units for the quarter compared to 37 million the previous year's last quarter. Apple said it has struggled to keep up with demand for its smartphones and tablets, according to The Telegraph. However, the figure is short of the 50 million predicted by analysts.

The news comes after rumours suggesting Apple has reduced iPhone 5 component orders by half due to lack of demand.

Tim Cook, CEO of Apple, said: "If you look at the iPhone sales across the quarter, we were very constrained for much of the quarter on iPhone 5. As we begin to produce more and ship more, sales went up. iPhone 4 was actually in constraint for the entire quarter. Sales remained strong. That’s how sales progressed along the quarter,"

Apple also sold plenty of iPads after launching the iPad 4 and iPad Mini. It sold a total of 22.9 Million across the iPad range breaking forecasts. Apple sold 4.1 million Macs and 12.7 million iPods during the quarter, both representing a drop in sales compared to the previous year's equivalent quarter.

Cook said "we believe we can achieve a supply/demand balance on iPad Mini and on iPhone 4 during this quarter" indicating that the devices will remain consumers' cheapest choice of Apple device and belittling rumours of a cheaper iPhone.

Follow Chris Martin and @PCAdvisor on Twitter.


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