Apple is losing market share, and is now more guilty of copying Android mobiles than the other way round, says the man behind the popular Fake Steve Jobs blog.
Boring Apple prepares to launch iPhone 5
In an article for the BBC Lyons lists a number of reasons why its former CEO and founder Steve Jobs would be furious at the current Apple.
See also: Apple A-Z
“Apple got where it was by taking bold risks. Now it has become a company that copies others and plays it safe,” Lyons claims.
“In terms of products, Apple has become the one thing it should never be. Apple has become boring.”
On the day that Apple is widely expected to unveil the iPhone 5 Lyons looks at the number of leaks – which wouldn’t have happened under Jobs – and is unimpressed by the likely new smartphone: “Is this really the best we can expect from an outfit that claims to be the most innovative company in the world? This is the sixth version of the iPhone, and the user interface still looks almost exactly like the original iPhone in 2007.
“Having had two years to plot and scheme, Apple's renowned designer Jonathan Ive has replaced the tiny 3.5in (8.9cm) screen with a slightly-less-tiny 4in (10.2cm) screen? Wow. Knock me over with a feather.”
Lyons blasts Apple for spending less on R&D than rivals such as Google and Microsoft.
With Android's market share now four times that of Apple “Apple has become a copycat, and not even a good one,” mocks Lyons.
“Why is Apple making the iPhone bigger? To keep up with the top Android phones,” he writes.
With the expected launch of the 7-inch iPad mini in October Apple also has become a copycat in tablets (such as the Google Nexus 7), sighs Lyons: “Talk about thinking different!”
Lyons goes on to moan about the performance of iOS voice engine Siri, and lament the lack of a proper Apple TV; see Apple TV release date, specs and rumours.
He also claims that Apple’s $1 billion legal victory over Samsung “made Apple look like a bully, and also raised awareness of how good Samsung's latest products are”.
Of course, many of Lyons claims are made on the back of rumours: we haven’t yet seen the iPhone 5. Apple might not be making a 7-inch iPad mini. Do we need an Apple TV set? Does Apple need one?
He’s right about Siri, though.