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iPhone 5 and iPad Mini rumour searches up 128%

iPhone 5 and iPad Mini interest surges as Apple nears release date

New iPhone 5 and iPad mini rumours are springing up daily, with these yet-to-be announced mobile products even fueling the growth of Apple’s stock price.  See also: iPad Mini price in UK.

While both the iPhone 5 release date and iPad mini release date have yet to be confirmed by Apple, most rumours now point to a launch or at least unveiling by Apple CEO Tim Cook on September 12.

Updated: Apple 'confirms' iPad mini October release date

In the run up to the expected launches iPhone 5 and iPad mini web searches are on the rise.

Search variations around “iPhone 5” have been steadily increasing since the beginning of 2012 and peaked the week of August 18 when searches grew 128 percent from the previous week as speculation around the next generation iPhone reached fever pitch, says web analysis firm Hitwise.

iPhone 5 photo rumours 3 versions

In the week leading up to the most recent “iPhone 5” search peak, some new search terms emerged including “leaked iPhone 5,” which primarily sent traffic to the MSNBC Technology Blog as a result of the site posting photos of the alleged new device. 

Other popular US search term variations were around the release date, including searches on when wireless carrier Sprint will sell the next-generation iPhone, along with queries around features and specs, rumours and price.

The top iPhone-related term sending traffic to the site last week was “iPhone 5” while “leaked iPhone 5” and “iPhone 5 in production” emerged as new terms sending traffic to the site.

iPad mini expectation

Searches on the “iPad mini” increased dramatically the week of April 21 when a Chinese website reported on an expected third quarter release of the mini Apple tablet.

Searches for “iPad mini” were on the rise again in early July as numerous websites reported information on Apple’s strategy around the device.

In the US Walmart was the top recipient of traffic from “iPad mini” searches in the 12 weeks ending August 18th, receiving nearly 10 percent of downstream search clicks. 

Walmart’s relatively high share of paid traffic (79 percent) from iPad mini terms further indicates the retailer is looking to capitalize on the upcoming Apple product launches.

See also: Apple's stainless stealing

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