We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Apple extends iTunes in the Cloud to movies

Apple takes the game to Amazon and Google

Apple has expanded its iTunes in the Cloud service to include movies for UK users.

The move means that UK users can watch films purchased on iTunes on an iPhone, iPad, iPod touch or Mac streamed over the internet, or iCloud. Apple has put the pressure on rival firms like Amazon and Google.

Apple iTunes in the Cloud

Amazon's Cloud Player is only available in the US at the moment while Google's Play Store does not offer music, magazines or TV shows in the UK. Google Play does allow film rentals to be viewed on another device, though.

The latest update means that UK users can store music, TV shows, apps, books and movies purchased through iTunes in the cloud.

Apple says it has secured rights deals with major studios, including Warner Bros and Universal, to bring the service to the UK, Ireland and 38 other countries around the world, according to The Guardian.

Follow Chris Martin and @PCAdvisor on Twitter.


IDG UK Sites

Windows 9 release date, price, features: Videos leak as Microsoft sets 30 September unveiling

IDG UK Sites

The top 10 Apple products ranked by pixel density: Which Apple devices have the sharpest screens?

IDG UK Sites

SBTRKT's Look Away webcam-based interactive music video won't keep your gaze

IDG UK Sites

Retina MacBook Air release date rumours and specs: Gold 12in Retina MacBook Air almost 1cm thinner...