We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,258 News Articles

Apple CEO touts TV as 'area of intense interest'

Tim Cook promises 'incredible' products

Apple CEO, Tim Cook, has said that TV is an ' area of intense interest' for the company looking forward.

Cook opened the All Things Digital conference confirming that Apple is serious about the TV sector. He suggested that upcoming products could include a TV made by Apple, or 'iTV', according to Asia One.

See also: Apple TV, iTV release date, specs and rumours.

"We're going to introduce some great stuff. I think you are going to love it." said Cook. "Juices are flowing and we have some incredible things coming out. For years Apple's been focused on innovation, and this will not change."

While Cook didn't actually confirm any much desired specifics about the iTV, he said TV is an area of life people 'aren't pleased with' and 'we'll have to see what we can do'. The Apple boss also hinted that the device could utilise its voice recognition software, Siri.

"[We have] some cool ideas about what Siri can do. We have a lot going on on this." touted Cook.

This is not to be confused with the Apple TV, a device which plugs into a television to provide content. Cook said Apple has sold 2.8 million units of the device and, many of which have been sold this year.

"We're not a hobby kind of company, as you know," Cook said. "The company tends to put a lot of wood behind a few arrows. We've stuck to this."

Cook also said that he has learned a lot from Steve Jobs. He said his passing was the saddest moment of his life but it made him more determined to push forward. "He also taught me that the joy is in the journey," he said.

IDG UK Sites

Best Black Friday 2014 tech deals: Get bargains on smartphones, tablets, laptops and more

IDG UK Sites

What the Internet of Things will look like in 2015: homes will get smarter, people might get fitter

IDG UK Sites

See how Trunk's animated ad helped Ade Edmondson plug The Car Buying Service

IDG UK Sites

Yosemite tips: Complete Guide to OS X Yosemite