Apple has dropped its 4G connectivity claims for the latest iPad in the UK.
Opts for a simpler term to avoid confusion
The firm has finally removed the 4G title from its third generation iPad after confusion over the claim. Apple was asked to erase the statement from its website by the Advertising Standards Authority (ASA).
Apple's website for the iPad now describes the model with mobile network capability 'Wi-Fi + Cellular' instead of 'Wi-Fi + 4G'. The firm was asked to change the details because the UK does not have a 4G network for the iPad to connect to and is therefore misleading to consumers.
Apple said: "Carriers do not all refer to their high speed networks with the same terminology, therefore we've decided to use "Wi-Fi + Cellular” as a simple term which describes all the high speed networks supported by the new iPad. The advanced wireless features of the new iPad have not changed."
To add to the confusion, the iPad's 4G chip won't even work with the 4G networks in the UK when they are available due to spectrum incompatibility.
A similar thing happened in Australia in March over the iPad and its 4G label. Australia has a 4G network but the iPad is unable to connect to it. Apple was forced to offer customers a full refund on the device and put in-store notifications by point-of-sale devices.
If you're wondering what the next iPad has in store, take a look at our iPad 4 release date, specs and rumour round-up.