We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Video: Long queues in Tokyo for iPhone 4S

In central Tokyo, hundreds lined the streets.

Softbank, the country's exclusive seller of the iPhone until today, held a ceremony at its main retail store in the upscale Harajuku district.

The death of Steve Jobs last week was still heavy on people's minds. At the Apple store in the hip Shibuya district, fresh flowers were laid in memorial.
But there was still a festive atmosphere as fans flocked in their hundreds to get their hands on the new iPhone 4S.


The lines stretched for several blocks, and as the temperature rose employees passed out drinks and Apple umbrellas. Customers at several shops said booking systems had frozen and disrupted some sales.

But the lines weren't quite as long as for past launches, in part because companies like Softbank now carry dozens of smartphone challengers.

Also, for the first time two Japanese carriers will carry the iPhone.

Softbank was once a distant third to rival au, but has steadily gained on its rival. Au now has its first iphone, and has launched aggressive pricing to lure customers.

Lines appeared longer at Softbank stores, but many feel that au's stronger network will give it an advantage.


IDG UK Sites

Acer Aspire R11 review: Hands-on with the 360 laptop and tablet convertible

IDG UK Sites

Apple Watch release day: Twitter reacts

IDG UK Sites

See how Framestore created a shape-shifting, oil and metal based creature for Shell

IDG UK Sites

Apple Watch buying guide, price list & where to buy today: Which Apple Watch model, size, material,?......