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22 fake Apple stores found in Kunming

Blog sparked investigation into Apple retailers in the Chinese city

A total of 22 fake Apple stores have been found in the Chinese city of Kunming.

Chinese authorities began an investigation into retailers claiming to be 'official' Apple stores after three were highlighted in the BirdAbroad blog, which is written by an American woman living in Kunming.

The blog, which labelled the stores as a "beautiful rip-off" highlighted the intricate detail in the stores that were designed to convince purchasers they were in an 'official' store, including a winding staircase, upstairs seating area and employees uniforms of blue T-shirts. Many of the staff the blogger spoke to were entirely convinced they were working for the tech giant.

Initially, two of the hoax stores were closed down but now a full search has revealed a further 20 fake store sin existence in the city.

The Administration for Industry and Commerce in China has ordered the stores to stop using the Apple logo as under Chinese law, stores can not firms can not copy the "look and feel" of other retailers.

It was not revealed whether the stores were selling genuine or fake Apple products.


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