We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,259 News Articles

Apple bans Steve Jobs doll … again

Lawyers see through 'thin ninja disguise'

Apple has again swooped on the makers of a figurine resembling its CEO, three months after stopping the sale of the Steve Jobs action figure by M.I.C Gadget.

This time the doll maker had shrouded the Steve Jobs figurine in a ninja mask.

To further distance the doll from Apple’s eagle-eyed lawyers the firm renamed the action figure as the Pineapple CEO. Apple’s lawmen described the changes as “a thin attempt to disguise” the Apple co-founder.

The company had replaced the iPhone the figure was holding with ninja stars – in a reference to a story, which Apple denies, that Jobs was stopped from carrying the weapon onto a flight from Japan.

There were other “minor changes” to the doll. He has a black belt, an enhanced version of glasses, and a wedding ring on his left hand.

M.I.C Gadget has now received another legal letter from Apple stating: “Mr Jobs has not consented to the use of his name and/or image in the Product. Unauthorized use of a person’s name and/or likeness constitutes a violation of California Civil Code Section 3344, which prohibits the use of any person’s name, photograph or likeness in a product without that person’s prior consent… The figure and its stand are replications of Mr Jobs image and Apple’s trademark. The thin attempt to “disguise” the figure in its current iteration does not impact the fact that you are plainly trading on Mr Jobs image…”

Steve Jobs Ninja doll

M.I.C gadget is surprised that Apple’s law firm took “so long to send us an email to request us to cease the marketing and sale of the figure. We reviewed it on January 18, and we received the email on February 8.”

IDG UK Sites

How to get a free EE Power Bar: Mobile and broadband customers eligible for free smartphone charger

IDG UK Sites

Why Netflix won't terminate your account for using a VPN, probably

IDG UK Sites

Forever 21 denies pirating Adobe, Autodesk and Corel software, accuses companies of 'bullying'

IDG UK Sites

New Apple TV 2015 release date rumours: Apple's WWDC invite shows Apple TV