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80,259 News Articles

Visual tour: Apple's greatest hits under Steve Jobs

12 noteworthy Apple innovations in Jobs' reign

We look at 12 noteworthy innovations rolled out under Jobs' leadership at Apple

Touching is believing: the iPhone

With the internet-ready iMac, Apple declared its intention to be a major player in telecommunications; and with the success of the iPod, Apple positioned itself as a developer of personal, portable technology. In 2007, Apple combined these experiences in its first mobile phone, the iPhone, offered exclusively with service from O2.

The iPhone's almost entirely touch interface was a year later paired with the App Store, inviting a flood of creative and independent applications. The iPhone's success prompted Apple Computer Inc to formally change its name to Apple Inc, acknowledging a broader portfolio.

(Photo copyright © Apple Inc.)

Thinnovation: the MacBook Air

In 2008, Apple expanded its laptop line with the MacBook Air, a thinner, lighter alternative to the MacBook and MacBook Pro. With a tapered design that's just 4mm thick at the front, weighing under 1.5kg and with an optional solid-state drive, the MacBook Air was pitched as a laptop for frequent travellers. Just as the iMac ditched the floppy drive, the MacBook Air lacked a disc drive, an ethernet port, FireWire, and maxed-out CPU and memory, making it a poor primary computer but an ideal portable one.

(Photo copyright © Apple Inc.)

NEXT PAGE: There's an app for that

  1. Noteworth innovations from Jobs' reign
  2. iMac
  3. Mac OS X
  4. iLamp
  5. iPhone
  6. There's an app for that


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