London already boasts the world’s largest Apple Store (in Regent Street) and several other dotted around large shopping centres around the UK’s capital.
On Saturday Apple opens its latest London store in the tourist-friendly environs of Covent Garden, just metres away from a Disney Store selling Steve Jobs-approved Pixar merchandise.
The curtains covering the store have now been removed, showing off exactly what you’d expect from an Apple Store: clean lines, glass stairs, plain benches and lots of Macs, iPhones, iPads and iPods.
Like the Regent Street store the Covent garden Apple Store is housed in a period building gutted to allow for the trademark Steve Jobs minimalism.
Covent Garden hosts the Royal Opera House and is in the heart of London's Theatreland, so Apple has chosen a theatrical motif for its opening day signage.
Covent Garden is one of London's hottest tourist spots.
The subtle hanging sign features a cut-out Apple logo.
The Apple Store opens out directly onto the main Covent Garden piazza.
The two-storey store boats a glass spiral staircase.
In the photo above you can see new staff at the Covent Garden Apple Store being trained for the big opening day on Saturday.
Huge glass doors show off the Apple goodies inside.
No doubt the Macs will soon be crowded with tourists checking their email and Facebook pages, while actual potential customers wait tutting behind them.
iMacs, MacBooks and iPhones feature prominently.
The Apple Store, Covent Garden is at 1-7 The Piazza London, WC2E 8HA. Opening hours, apart from Saturday 7 August (when the store opens at 10am) are Monday–Friday 9am–9pm and Sunday noon–6pm.