Apple plans to attend next year's Consumer Electronics Show (CES) in Las Vegas and Steve Jobs could give the keynote, according to online reports.
The Wall Street Journal says Apple will exhibit at January's event and the iPod maker's co-founder has been invited to be the star of the show.
However, the Journal says Gary Shapiro, chief executive of CES organiser the Consumer Electronics Association, has so far not received a reply from Jobs, who returned to work at Apple after a liver transplant only last month.
Apple's switch to CES would be big news for the event, which suffered a 20 percent drop in attendance this year. The company exhibited at Macworld Expo for the last time in January 2009.
The report apparently follows a private dinner between Shapiro and journalists earlier this week. However, another journalist at the dinner says claims Shapiro suggested Jobs could to be the headline act at CES 2010 are "specious and flatly wrong".
"I was seated directly across from Gary, and present for the entire conversation," says Engadget's Ryan Block. "At no point did Gary even remotely imply that Apple would be present at a future CES - let alone state flatly that Apple 'will be there' in 2010."
With or without Apple, CES 2010 will devote a larger area for all things Mac, iPod and iPhone, with event organisers planned to expand the 'iLounge Pavilion‘ from 4,000 square feet to 25,000 square feet.
Microsoft CEO Steve Ballmer and Intel CEO Paul Otellini are also expected to deliver keynotes at CES 2010.