Apple boss Steve Jobs has revealed that US users can now rent movies via a new iTunes Movie Rentals service.
Macworld Expo: $2.99 movies now on offer
Over 1,000 films will be available via the service by the end of February, with participating studios including Touchstone, Miramax, MGM, New Line, Lions Gate, Fox, Warner Bros, Disney, Paramount, Universal, and Sony.
iTunes users will be able to watch rented movies on Macs, PCs, iPods and iPhones, with Jobs promising the content will be viewable in less than 30 seconds once rented via a high-speed connection. Movie fans will have 30 days to start watching the rented movie, after which time they'll have 24 hours to finish watching it.
The films will cost between $2.99 and $3.99 in the US, although high-definition versions will cost up to $4.99.
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