We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
80,258 News Articles

Mischievous Apple ad says 'Give up on Vista'

New online ploy to bash Windows

Apple has launched a new ad campaign encouraging Windows users not to give up on Vista features. The two-part advert, which now appears on selected sites, features Justin Long (Mac) and John Hodgman (PC). The two discuss an on-page ad component that sits at the top of the screen in the banner position. This states: "Don't give up on Vista."

Hodgman ruefully confesses some users are having "issues" with Vista, sadly admitting that many such users are "downgrading" to XP, with some moving to Mac. "This will turn the tide," says PC.

Hodgman then hits a switch that causes selected letters in the banner ad to illuminate, unfortunately these are wired wrong, and rather than stressing the word 'Don't', these actually stress the phrase, 'Give up' (on Vista). Try as he might the hapless PC can't get his rallying signal to work. You can watch the latest ad on YouTube.

The ad was created by Omnicom Group's TBWA\Media Arts Lab, but unfortunately has caused some browsers to crash, leading some sites to pull the ad from their online properties. The ads are scheduled to run next week on CNN and the Wall Street Journal websites.


IDG UK Sites

Best Christmas 2014 UK tech deals, Boxing Day 2014 UK tech deals & January sales 2015 UK tech...

IDG UK Sites

LED vs Halogen: Why now could be the right time to invest in LED bulbs

IDG UK Sites

Christmas' best ads: See great festive spots studios have created to promote themselves and clients

IDG UK Sites

Why Apple shouldn't be blamed for exploitation in China and Indonesia