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Organiser claims Mac vendors rushing to CES

What next for Macworld Expo?

Adding to the rumours that Apple may be attending CES 2010 in place of its usual presence at Macworld Expo, CES organizers today announced that the iLounge Pavilion, a unified iPod, Phone and Mac exhibition area at the 2010 International CES, has "quadrupled in size since its official launch last week".

The iLounge Pavilion, co-sponsored by the Consumer Electronics Association and iLounge.com, will feature manufacturers and retailers of iPod and iPhone accessories, related products and services, and based on requests from vendors, will now grow to include leading Mac developers and retailers as well.

The 2010 International CES is scheduled for January 7-10 in Las Vegas. Macworld Expo 2010 is set for January 4-8.The 2010 International CES is scheduled for January 7-10, 2010 in Las Vegas.

Macworld Expo 2010

In December Apple announced that it would no longer exhibit at Macworld Expo after the 2009 event.

Speaking of the much-increased Mac presence at CES Karen Chupka, senior vice president, events and conferences, CEA, said: "We have received an incredible response from companies interested in exhibiting in the iLounge Pavilion at the 2010 International CES."

"In fact, the original space allocated for the pavilion sold out in less than one week - a CES show record - and we've quadrupled the space to accommodate the overwhelming demand," she added.

"This exciting new CES Pavilion brings momentum to the consumer technology industry and reinforces the International CES as the global hub for the latest innovative technologies.

"Leading Apple developers and retailers are excited to have such an outstanding stage at the 2010 International CES," said Jeremy Horwitz, editor-in-chief, iLounge.

"Whether they're showing off iPod accessories, iPhone applications, or the latest and coolest new Mac products, they know that they'll find the world's largest audience at this great new pavilion."

The iLounge Pavilion, originally floored with 4,000 net square feet of exhibit space which sold out in the first week following the launch, has increased to 18,000 net square feet. Exhibiting companies in the 2010 CES iLounge Pavilion, which will be housed in the Las Vegas Convention Center, South Hall 2, include Griffin Technology, Mobis Technology, Pro Clip, Scosche, Incase Designs, Incipio Technologies, iSkin and GelaSkins.

At present this line up still covers more of the iPod and iPhone market than traditional Macworld Expo Mac-related companies.

Macworld Expo is run by IDG World Expo, a subsidiary of IDG, publisher of PC Advisor.


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