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Apple readies 'evolutionary' products for Macworld

Speculation over new Apple products continues

While Steve Jobs won't be giving the keynote address during next week's Macworld Conference & Expo, analysts still expect the company to introduce some products during the company's last scheduled attendance at the annual trade show.

"We won't see revolutionary products, but we very well could see evolutionary products," Michael Gartenberg, vice president of market research firm JupiterMedia and editor of the MobileDevicesToday blog, told Macworld US. "Phil [Schiller] isn't going to get up onstage, say hi, and walk off."

Ross Rubin, director of analysis at NPD Group, agreed. "Given that Apple is participating, it will certainly serve its interests to maintain some excitement around the keynote and event," he said. "Certainly they will have some substantive announcements at the keynote."

A revolutionary product would be one like the iPhone, a completely new type of iPod, or even a netbook laptop. Even without those blockbuster announcements, Apple has room to release some significant updates for the Mac community.

Apple iPhone 3G review

Macworld is a consumer-based trade show, and usually focuses on the company's software and hardware products for that segment of the market. Analysts have already said Apple's iMac is getting old and needs a refresh, so that is certainly a possibility for Expo.

Another likely topic of conversation for Apple next week is Snow Leopard, the next version of Apple's OS X operating system. Apple already announced that the upcoming Snow Leopard release will focus heavily on performance improvements and bug fixes, rather than on new features.

Having some updated information on Snow Leopard would be helpful for the many developers attending Expo, as well as the thousands of attendees.

Expectations for the keynote have gone down significantly since Apple announced in mid-December that Steve Jobs would not deliver the keynote. The company also said this would be its last Macworld Expo.

However, with the changes that Apple has undergone over the last several years, analysts aren't necessarily concerned about the move. Apple went from being a Mac company to one that makes Macs, iPods, iPhones, and some very good consumer and pro-level software.

"As Apple has gone from being a company with a loyal fan base to a more mainstream company, the average customer doesn't care if Apple is at Macworld or not," said Gartenberg. "They care whether Apple will keep putting out cool products or not."

www.macworld.com


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