We use cookies to provide you with a better experience. If you continue to use this site, we'll assume you're happy with this. Alternatively, click here to find out how to manage these cookies

hide cookie message
78,131 News Articles

Macs and MacBooks to defy PC downturn

Analyst says Apple will outgrow competitors

The growing popularity of Apple's Mac computers will help the company outgrow competitors in the PC industry, despite a downturn in computer sales, according to an analyst at Credit Suisse.

"We believe Mac performance is due to several unique drivers that were not present in prior downturns. We anticipate that Apple will continue to grow at a multiple of the overall market for many years to come," Credit Suisse explained.

"First, Apple has successfully reduced the perceived and actual switching costs for Windows users looking to adopt the Mac platform. Second, Apple's support of the Intel architecture has levelled the playing field in terms of speeds and feeds comparisons between Macs and PCs.

"Finally, Apple's successful retail strategy has broadened the availability of Mac products and given Apple more control over the critical computer-selling process. Users can now explore the advantages of the Mac platform with highly trained Apple sales reps," Credit Suisse said.

See also:

All Apple MacBook reviews


IDG UK Sites

OnePlus Two release date rumours: Something's happening on 22 July

IDG UK Sites

13in MacBook Air review, Apple's MacBook Air 2014 reviewed

IDG UK Sites

5 reasons to buy an electric car and 5 reasons not to

IDG UK Sites

Evernote Skitch: the best way for creatives to doodle feedback