Samsung is giving owners of its 3DTVs access to 3D footage for free.
The TV service will offer a small number of trailers for 3D films along with a handful of "lifestyle documentaries" including some from car manufacturers. Owners of compatible TV sets manufactured in 2011 and 2010 will be able to access the 3D content once they've downloaded the Explore 3D App from the Samsung Smart Hub.
"The demand for 3D is growing rapidly, but only a handful of channels are providing content. Samsung has led the 3D LED TV market since it launched last year, and the roll-out of our 3D video-on-demand service demonstrates our commitment to accelerating its growth," said Andy Griffiths, from Samsung.
Griffiths admitted the electronics giant was "clearly not a broadcaster" but hoped the offering would help ease the frustration felt by 3DTV owners at the lack of content available.
At present, Sky has a 3DTV service but it's only available to Brits with a Sky HD box that subscribe to the broadcaster's top channels, providing they have a compatible 3D TV set and 3D glasses.
Samsung plans to offer around 70 different 3D videos, to be made available within the next year. Animation giant DreamWorks is so far the only company that has announced it will work with Samsung to offer this content.