Forget Motorola, LG and Huawei, Swiss watchmaker Tag Heuer has launches its own smartwatch. Here's everything you need to know about the Tag Heuer Connected Watch including release date, price and specs. See also: Best smartwatches 2015.

Jean-Claude Biver, CEO of Tag Heuer said: "We are incredibly proud to be unveiling the first connected watch, which brings more than 150 years of history firmly into the future. The TAG Heuer Connected watch gives you the means not only to connect to the future, but also to connect to eternity."

Tag Heuer Connected Watch release date and price

The Tag Heuer Connected Watch is now available following its November release date. If you thought that £300 odd for a smartwatch was a lot of money then brace yourself because the Connect Watch price is a whopping £1,100.

Where to buy

In the UK you can't buy the Tag Heuer Connected Watch online so you'll need to go to a physical store. At the time of writing there are seven stores which stock the watch in and around London including Tag Heuer boutiques in Stratford and Lakeside. Authorised resellers include Harrods, Goldsmiths and Beaverbrooks. Locate a store here.

Update 12 Jan: Tag Heuer has announced at CES 2016 that the Connected Watch will be available from the Google Play store on 20 January.

Tag Heuer Connected Watch

Tag Heuer Connected Watch specs and features

As you may have gathered, the Connected Watch is Tag Heuer's shot at making an Android Wear smartwatch. Like other Android Wear watches, it is compatible with devices running Android 4.3+ and iOS 8.2+.

The Connected Watch is 46mm in diameter which matches the larger Men's Moto 360 (2nd gen) model. The 1.5in LCD screen has a 360x360 resolution resulting in a pixel density of 240ppi – this is outclassed by the Huawei Watch which provides 400x400 and 286ppi.

Inside is an Intel Atom Z34XX 1.6GHz dual-core processor, the same as found in the Intel Edison development board. Other specs are similar to Android Wear rivals with 4GB of internal storage, 1GB of RAM and a 410mAh battery. The firm says the watch will provide a minimum of 25 hours battery life.

There is, of course, Bluetooth 4.1 LE connectivity but if you don't want to connect it to a device there is Wi-Fi on-board too. At this price you might expect every gizmo going but the Connected Watch doesn't have GPS or a heart rate monitor. Sensor-wise it features a gyroscope, tilt detection sensor, microphone and a haptic engine.

Tag Heuer Connected Watch colours

Design

Tag Heuer has based the design on its Carrera collection of watches including details such as horizontal and vertical fine-brushed titanium lugs and 3D-raised and fine-brushed numerals. It's made from grade 2 titanium, weighs 52g and has an IP67 splash-proof water resistance rating.

Expecting a leather strap for this money? Well you actually get a rubber strap in black or a choice of six other colours.

Tag Heuer touts a black, sandblasted, carbide-coated titanium bezel with anti-fingerprint coating. It also makes a big deal of its three different watch faces which have been developed in-house: the chronograph dial, the 3-hand dial and the GMT dial.

Exchange/upgrade program

In a slightly odd move, Tag Heuer has said that once the Connect Watch has gone past its two year warranty period customers will have the chance to exchange it for a proper Carrera mechanical watch.

The firm said this upgrade watch will have a similar design and will be made from the same grade 2 titanium. It's been 'exclusively developed and reserved for owners of connected watches'. Unfortunately the upgrade is free and will also cost £1,100.