Kogan has announced its Agora 10, a budget priced Android 4.0 Ice Cream Sandwich tablet.
Ice Cream Sandwich on a 10in tablet from £119
The firm said this is its 'aggressive entry into the Android 4.0 market'. The Agora 10 will come in two models starting at just £119 for 8GB. See also: Group test: What's the best tablet PC?
Ruslan Kogan, CEO of Kogan said: "While the new iPad is no doubt resolutionary, it does come with a comparatively hefty price tag. It’s also a closed system which limits functionality. Our tablets give people freedom through USB and microSD inputs."
The Agora 10 features a 10in IPS display with a resolution of 1024 x 768, a 1GHz processor, dual-cameras, a microSD card slot and a Mini HDMI port. If 8GB isn't enough storage then you can double it to 16GB for a mere £10.
Kogan said the aim is to bring the latest technology to the masses at an affordable price. The cost certainly undercuts Google's Nexus 7 tablet which starts at £159.