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Kaspersky teams up with Ferrari

Russian anti-virus firm buys in some Ferrari branding

Kaspersky Lab has underlined its sponsorship of Ferrari Formula One racing by releasing a version of its Internet Security software for Microsoft Windows that’s themed around the racing team’s logo and colours.

Kaspersky Internet Security Special Ferrari Edition has the same core features as the regular Kaspersky Internet Security 2011, and adds an interface inspired by the look of Ferrari.

Additionally, a gadget for Microsoft Windows Vista and Microsoft Windows 7 puts a racing car on the desktop that show the current status of protection on the PC: red, amber and green lights indicate danger, maybe-danger, and 'safe', respectively.

Green to red

In place of Kaspersky’s familiar all-green theme to the software, this edition takes Ferrari red along with the car company's trademark prancing-horse logo.

There’s slightly more to this edition to justify its £10 premium over the usual £40-per-year version.

In addition to the integrated Windows security technology, comprising anti-virus, anti-spyware, firewall, identity protection and other safeguards to help protect Windows users from threats aimed at them from the internet, Kaspersky Internet Security Special Ferrari Edition includes a race car simulator.

Ferrari Virtual Academy is said to be the first virtual F10 car simulator created in collaboration with Scuderia Ferrari Marlboro. No other simulator or video game, we’re told, so accurately replicates an F10 car, the Fiorano Test Track, and authentic driving conditions.

The game gives you the opportunity to take the driver’s-eye view behind Ferrari drivers Felipe Massa or Fernando Alonso, the camera mounted to capture the stresses and strains of the track as well as the G-forces the drivers experience.

Kaspersky IS Special Ferrari Edition interface

Kaspersky Internet Security Special Ferrari Edition loses safe green look, gains Ferrari red and the yellow prancing-horse shield logo

Virtual racers can upload their laptime scores to the Ferrari Virtual Academy website, to compare their results with other simulator drivers.

Sponsorship

Kaspersky Lab started its relationship with Ferrari in July of 2010 when it sponsored the AF Cose racing team at Le Mans Series championship.

Yevgeniy Kasperskiy with Ferrari drivers

Yevegeniy Kasperskiy gets his company's name on the nose cone of Ferrari Formula One racing

In November last year, Kaspersky Lab announced it would increase its commercial involvement with the classic Italian marque by signing a two-year sponsorship deal.

Kaspersky Internet Security Special Ferrari Edition for Windows is available now, priced at £50 for a one-year subscription.

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