Of the five new Sony Cyber-shot cameras announced last week, the J10 model particularly caught our eye. As well as a slim profile, the Sony Cyber-shot J10 offers the convenience of being able to transfer photos taken on it to a PC simply by plugging in its flip-out USB port. This familiar-sounding concept is also used on Flip handheld camcorders.

Despite being just 67mm long and very slim, the eye-catching camera packs in a 16.1Mp sensor, a 4x optical zoom and includes SteadyShot image stabilisation. It has a 4GB internal memory and offers an above-average screen resolution of 230k dot on its 2.7in high contrast LCD. Smile detection and in-camera retouching are included, along with both an easy shooting mode for novice photographers and a sweep panorama mode for capturing dramatic landscapes.

Onsale from March, pricing for the J10 and other new Sony Cyber-shots is yet to be confirmed.

Transfer photos staight to a laptop or PC using the USB connection - no memory card required