PNY has extended its Attache USB 2.0 flash memory drive range with a prettily-patterned salmon pink version called the PNY Lady Attache. The £29 memory drive has a 4GB storage capacity.

PNY sells a range of USB flash memory products, with the Attache versions being aimed at consumers and the Attache Pro line positioned as a higher-end option for those who need larger storage capacities and the option of giving the RAM in their Vista PC a ReadyBoost.

PNY joins a growing band of technology companies specifically targeting tech-savvy women with attractive, colour-coordinating gadgets and accessories. More generally, design is gaining importance in the technology world as manufacturers seek to distinguish products with similar capabilities and pricing from each other. Personalising business and consumer electronics in this way also enables them to foster a sense of identity and ownership.

Available now, the PNY Lady Attache 4GB costs £29.99 inc VAT.

PNY Lady Attache 4GB flash memory drive

PNY Lady Attache 4GB flash memory drive