ZTE has announced the Grand X gaming focused Android smartphone aimed at the young and hip.

The Grand X features a 4.3in qHD (540 x 960) screen and Android 4.0 Ice Cream Sandwich. The smartphone will launch with Phones 4U and Virgin Media in August. See also: ZTE launches budget Kis Android smartphone.

ZTE Grand X

"ZTE Grand X brings high-end mobile video and gaming within the reach of a whole new audience," said Mr. He Shiyou, head of the terminals division at ZTE. "It provides a world of entertainment in a single device – combining high quality and a wide range of functions for a great mobile multimedia experience."

See also: Group test: what's the best smartphone?

ZTE says the Grand X stands out from the competition in part because of its high-end specifications. However, this is more of a mid-range device since the handset is powered by a 1GHz nVidia Tegra 2 dual-core processor and 512MB.

Storage is also limited at just 4GB but there is a microSD card slot so you can add a further 32GB. Cameras consist of a 5MP at the rear and 0.3MP at the front. Other specs include Wi-Fi, Bluetooth and digital living network alliance (DLNA).

ZTE is launching the Grand X with rap artist Professor Green. The Grand X will be available for £189 from Virgin Media on a prepay basis or from £19 per month on a contract.

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