ZTE has announced its latest smartphone for the UK, the Blade 3.
The ZTE Blade III is a budget Android smartphone with a 4in screen and launches on Virgin Mobile Today. ZTE's Blade 3 can be purchased for £79 on Pay As You Go or from £13 per month on a contract. See also: Phones 4U to launch its own smartphones.
Kalam Meah, account director at ZTE UK, said: "We paid close attention to user feedback when designing the Blade III. It is the first smartphone in its price range with a 4-inch touch screen and Android 4.0 and is very well suited for the UK market. We believe that the ZTE Blade III will bring a quality mobile experience to a larger UK audience,"
See also: ZTE Grand S hands-on review.
The ZTE Blade 3 features a 4in (480x800) touchscreen, 1GHz Qualcomm processor, 5Mp rear facing camera and Android 4.0 Ice Cream Sandwich. Its low price is reflected in the fact it has 512MB of RAM, 4GB of internal storage (2.5GB of which is available) and no front facing camera.
The idea, according to ZTE, is to provide a 'smooth user experience at a modest price point'. ZTE joined forces with Virgin Mobile to launch the Windows Phone ZTE Tania Windows Phone and the Android-powered Grand X and Kis.
Jamie Heywood, director of mobile at Virgin Media, said, "the ZTE Blade III offers customers plenty of smartphone bang for their buck."
The Blade 3 follows on from the original Blade and Blade 2 which were better known as the Orange San Fancisco and San Francisco 2.