We've already got the Lumia 920, 820 and 620 and now there's the 720 and 520. The Lumia 720 is a mid-range Windows Phone 8 handset and we've spent some time with it at this year's MWC. See also: Group test: what's the best Windows phone?
If you merged the Lumia 920, 820 and 620 into one smartphone the Lumia 720 is what we think you'd end up with. It resembles the flagship 920 more than the others with an all-in-one style uni-body design. Importantly, it's smaller, thinner and lighter than the 920 (it's 128g), the size of which was one of our biggest issues with the device.
Like Nokia's other handsets, the Lumia 720 is available in a range of colours. We took a look at the white model which looks seriously sleek. It has the premium feel of the 920 with excellent build quality, too. All this for the reasonable price of €249. There's no official UK price yet but we expect it will sell for around £200-250 on a SIM-free basis.
For the price, the specs are pretty reasonable. The Lumia 720 is powered by a Qualcomm 1GHz dual-core processor with 512MB of RAM. It's a typical lineup for a mid-range phone and seems to be perfectly capable of running Windows Phone 8.
Storage is a predictable 8GB but a microSD card slot lets you add up to a further 64GB.
The 4.3in screen is a nice size which most users will find comfortable. The resolution of 480 x 800 is nothing to shout about, but neither is it poor. The Lumia 720 uses the same ClearBlack display technology which has impressed us on the other Nokia devices offering brilliant contrast and, although we haven't tested it on the 720, great performance outdoors. Once again you can use regular gloves because the screen is so sensitive.
Photography lovers will be pleased with the above average 6.7Mp rear facing camera with a CarlZeiss lens and a large f/1.9 aperture. It, along with the 1.3Mp front facing camera, are able to shoot video in up to 720p quality – in keeping the name of the phone at least.
As we said, the Windows Phone 8 OS runs well on the Lumia 720 – during our time with it anyway. You also get the advantage of exclusive Nokia apps like Cinemagraph and Creative Studio. It's a nice package if you don't want to opt for the big guns, iOS or Android.
Connectivity is well-rounded with dual-band Wi-Fi, Bluetooth 3.0, A-GPS and NFC (near-field communications). It's not a 4G phone mind so you'll still have to opt for other Lumias to get that. Wireless charging isn't built-in but a snap on cover will add this feature.
We haven’t been able to test the battery life yet but 2000mAh seems a good capacity for a smartphone with the Lumia 720's spec. It's got potential.
All of Nokia's Windows Phone 8 Lumia smartphones have let us down in one way or another, stopping them achieving high marks. Our first impressions of the Lumia 720 are that Nokia seems to have hit a sweet spot in the mid-range with a desirable, well equipped but affordable handset.