As mobile phones get more complex, their makers are increasingly using brand names from other products to emphasize the phone's capabilities. For example, there are Walkman phones from Sony Ericsson, Aquos TV phones from Sharp and on the market this month is a new model of Exilim cameraphone from Casio.

The Exilim W53CA features a 5.1Mp camera with auto focus and shake reduction, 28mm wide angle lens, a 2.8in screen. These features are meant to make it a real double-duty handset, just as good for taking pictures as a regular digital still camera. It's on sale in Japan only through KDDI. Prices will differ based on contract length.

Casio Exilim mobile phone

Casio Exilim mobile phone