Elonex, a company generally known for its ONE line of netbooks, is using the IFA show to launch the iGame, a combined iPod/iPhone charger, media streaming dock and games console.
You simply slot your Apple iPhone or iPod (a good range of iPod touches, nanos, minis and classics are supported) into the iGame, and you can play movies and music stored on the handset on a large-screen display. But Elonex is pushing the gaming side more heavily. Echoing the motion-sensitive mechanism of the Nintendo Wii, the iGame's controller can be swung around to imitate the movements of a tennis racket, dart, bowling ball or so on.
Games can be downloaded through Elonex's dedicated app store, and will usually cost between 99p and £4.99; although the firm discussed with us the intriguing possibility of free games that are paid for by in-game sponsorship. A 'Price is Right' tie-in, for example, might periodically contain an answer that relates to a sponsor's promotion, with a coupon downloaded to your iPhone allowing you to access a lower price or other benefit.
The Elonex iGame has an SD Card slot and is launching now for £79. The firm expects volume stocks to be available by the end of September. More info at Elonex's website.