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How to: Explaining 8 stupid IT buzzwords

Know your Cloud from your Paradigm shift

The computer industry is fond of little more than making up baffling technology buzzwords. So you can tell your paradigm shift from your cloud, and succinctly define Web 3.0, we explain eight of the best/worst.

Buzzword #5: Blended threat

On first hearing, this term sounds like an awful mixed drink made of four parts vodka, three parts tequila and seven parts Mountain Dew.

But according to Symantec's online glossary, a blended threat is what happens when attacks "combine the characteristics of viruses, worms, Trojan Horses, and malicious code with server and internet vulnerabilities to initiate, transmit, and spread an attack. By using multiple methods and techniques, blended threats can rapidly spread and cause widespread damage."

So when a security vendor says it will protect your network from blended threats, it's saying it will stop you from getting hit by a lot of really bad stuff all at once. Good to know.

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Buzzword #6: Prosumer

This one is mercifully used less frequently nowadays by marketing departments, as it stands out as one of the most irritating buzzwords ever concocted. In essence, it's a mix of "professional" and "consumer".

A "prosumer" product, therefore, is a product that can meet users' business and personal needs.

Now that this wicked buzzword has been unleashed upon the world, it is routinely used in PR pitch monstrosities that say things such as: "PressureWashersDirect.com today released its recommendations for the best prosumer gas pressure washers" and "Sony is expanding its industry leading line-up of high-definition video products with two new HDV(TM) cameras designed to meet the needs of professionals and prosumers."

NEXT PAGE: finding a seamless solution

  1. Know your Cloud from your Paradigm shift
  2. Are you being disruptive? That may cause a paradigm shift...
  3. Your starter for 10 - define Cloud computing and Web 3.0...
  4. That threat, will it blend? Ask a prosumer
  5. Finding a seamless solution

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