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How to: Explaining 8 stupid IT buzzwords

Know your Cloud from your Paradigm shift

The computer industry is fond of little more than making up baffling technology buzzwords. So you can tell your paradigm shift from your cloud, and succinctly define Web 3.0, we explain eight of the best/worst.

Buzzword #3: Cloud computing

When companies offer cloud computing services, it's their way of saying, "Let us do your IT stuff for you over the web".

Or to put it in slightly more technical terms, cloud computing services use internet technologies to deliver IT-related capabilities directly to users. As a recent Network World FAQ noted, cloud computing is "an approach to building IT services that harnesses the rapidly increasing horsepower of servers as well as virtualisation technologies that combine many servers into large computing pools and divide single servers into multiple virtual machines that can be spun up and powered down at will."

In other words, cloud computing gives users the option of ramping up their capacity quickly without having to invest in physical infrastructure.

But while cloud computing is a real term used for a certain type of technology, it has also become an oft-abused buzzword. Some companies have shown a pattern of slapping the "cloud computing" label on their old offerings in order to give them a fresh buzz.

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Buzzword #4: Web 3.0

Does anybody have a clear understanding of what Web 3.0, aka "The Semantic Web", actually means?

European Telecommunications Commissioner Viviane Reding, for instance, said that Web 3.0 "means seamless 'anytime, anywhere' business, entertainment and social networking over fast reliable and secure networks. It means the end of the divide between mobile and fixed lines. It signals a tenfold quantum leap in the scale of the digital universe by 2015."

Right...

Internet guru Tim Berners-Lee, meanwhile has described it as "Web 2.0 without the silos". Thanks for that.

As best we can tell, Web 3.0 will have the ability to not only understand keywords, but to understand full syntax - or as HowStuffWorks recently put it, you could type a full sentence such as "I want to see a funny movie and then eat at a good Mexican restaurant. What are my options?" into a web browser and have it retrieve a direct answer to your question.

Regardless of how quickly Web 3.0 becomes a reality, however, you can expect to see every website that sells teeth-whiteners for cats to start touting its "robust Web 3.0" capabilities in the near future.

Which raises an interesting question: if marketers really wanted to get our attention for their products, why settle at upping the Web ante by one digit at time? Why not tout a website that has, say, Web 47.0 features instead?

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NEXT PAGE: that threat, will it blend? Ask a prosumer

  1. Know your Cloud from your Paradigm shift
  2. Are you being disruptive? That may cause a paradigm shift...
  3. Your starter for 10 - define Cloud computing and Web 3.0...
  4. That threat, will it blend? Ask a prosumer
  5. Finding a seamless solution

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