Starting up a company is no easy task: two-thirds of new businesses fail every year. It’s not necessarily down to a bad idea either; some of the best concepts are let down by poor business management. A business needs thorough planning, particularly of its finances. If this isn’t your forte, you should enlist the services of a specialist.
Despite the difficulties of the current economic climate, there are plenty of reasons to consider starting up a business. Provided that you have a good idea, the web can help you quickly make a splash. An online presence is a must, whether your company is a one-man band or employs dozens of staff.
In fact, an online face is even more important for the smaller players who don’t have the capital to invest in IT departments or the skill sets to create a great website. If your business can’t be found online, it may as well be nowhere.
If the very idea of HTML coding has you running for the hills, stop. You could spend a fortune outsourcing your website development and management, but you don’t need to. Services are available that put you in control of your online business and make the entire process as pain-free as possible.
Hosted services cater for independent startups that have little cash to spare but are keen to get their name out there.
Here, we’ll look at how to set up an online shop using 1&1 MyBusiness Site.
1&1 offers three different MyBusiness Site packages, with monthly subscriptions ranging between £9.99 for a standard template model and £29 for all the bells and whistles. It hosts your site and takes care of the all-important e-commerce elements.
In our example, we use a template-based service to create a smart-looking business website. We’ll outline what you need to know about domain names and business email addresses, as well as how to use your new website to show off your product catalogue to its best advantage.
Step 1. Head to 1and1.co.uk and create a MyBusiness Site account. The service will send out your username and password by email. Launch the admin facility at admin.1and1.com. This control screen can be accessed at any time, allowing you to tinker with your website, make edits and manage your data.
Step 2. After logging in, the Control Panel lets you control every aspect of your online business. As well as the design aspects of your site, you’ll be able to monitor web traffic analytics, embed marketing tools to boost traffic and create invoices. The Control Panel is also used for ordering your domain name.