11. You can preview your site at any time by clicking Save and then hitting View. This shows what the live site looks like. Having done this, we decided to change our colour scheme via the Color drop-down menu. We also fiddled with the text size and layout until we were happy with the overall effect.
12. Now you need to start getting noticed. Begin by adding metatags to your site so visitors and search engines know what your business is about. Click Page Properties to the top right, then the Search Engine Optimization tab. Enter a short description of your business and its scope, then add memorable keywords.
13. In the section of the Office Live site related to getting your website noticed, there’s also a section on search marketing. You can sign up for the trial of the adManager advertising service for free, but be aware that you’ll be encouraged to sign up for paid-for services – be careful what you agree to.
14. Email-marketing campaigns are another good way of keeping customers informed and expanding your reach. Office Live has a beta service that lets you mail 200 recipients – it’s on the Promote Your Business pages. Read the fine print regulating data retention before adding customers to your mailing list.