If you’re in the business of selling, “Get online or die” is the message coming loud and clear from consumers.

The speed at which UK businesses are picking up internet trading is impressive, and creating an online store is becoming imperative for any startup or existing retailer. But building an online store can be daunting; it could even become a drain on your profits if you get it wrong. Luckily, setting up stall online and touting your wares is only as difficult as you make it.

1. 1&1 Business eShop will create a standalone store either to bolt on to an existing website or to be used independently with its own domain name. When you open the application, functions are shown in the Control Panel. From here you can make design changes, preview and publish your shop.

Step 1

Step 1

2. A wizard guides you through setting up shop, prompting you to enter the domain name and email address to be used for your shop. Follow this wizard to enter company details, including your address and VAT number, and settings such as whether prices should include VAT and the price format you want to use.

Step 2

Step 2

3. Shop Designer is a simple tool that helps you create a layout for your shop. The Business eShop template you choose will automatically adjust your colour palette and fonts library to suit. Personalise the design by uploading your own logos and text, so that the design reflects your brand appropriately.

Step 3

Step 3