With the NFL International Series hitting a total of four games in the UK this year, more British fans will be watching Super Bowl 51 than ever before. If you’re an American Football fan or just like to take part in the grand occasion, here’s when and how to watch Super Bowl 2017 online for free in the UK including the Pepsi Lady Gaga halftime show. Also see: How to watch the Six Nations 2017.
If you, for whatever reason, can’t simply watch Super Bowl 51 on regular TV there’s no need to worry. There are various options available to you which mean you can watch on your smartphone, tablet, laptop, PC and other devices (for free).
Until the big game comes around on Sunday, check out the video above counting down the top 5 celebrations of the 2016 regular season.
Super Bowl 2017 date and start time UK
This year's Super Bowl 51 will be held at NRG Stadium, Houston, Texas - home of the Houston Texans. The game is on 5 February and will start at 11:30pm in the UK.
The Pepsi halftime show for Super Bowl 2017 will feature Lady GaGa.
How to watch the Super Bowl 2017 online: BBC coverage
The easiest way to watch this year’s NFL Super Bowl is with the BBC.
On game day, you'll be able to watch the Super Bowl live and for free in a number of ways as it will be broadcast on BBC One with coverage starting at 11:20pm. This means you can watch via your TV or online via the website, BBC iPlayer and the BBC Sport app.
There will also be BBC Radio 5 live coverage and live text commentary on the BBC Sport website.
How to watch the Super Bowl 2017 online: Sky Sports, Sky Go or Now TV
If you’re not a Sky customer then don’t worry because you can get Sky Sports coverage with Now TV which is also available on a large range of devices or simply a web browser. You’ll need to buy a Sky Sports Day pass for £6.99 on the day of the Super Bowl.
Sky will be providing coverage of Super Bowl 2017 on Sky Sports 1 starting at 10pm with Miami Dolphins defensive end, Ndamukong Suh.
How to watch the Super Bowl 2017 online: NFL GamePass
If none of the above options take your fancy then you can use the official NFL GamePass to watch the Super Bowl this year. However, if you don’t already have a subscription which includes the Super Bowl, you’ll need to pay £29.99 for Season Plus making it a pretty pricey way of watching one game - although it does mean you can watch games on-demand from the regular season, playoffs, Hard Knocks and previous years for a few months afterwards (until 31 July) so it's a good option for those who can't watch the Super Bowl live.
How to watch the Super Bowl 2017 online: VPN
Services like BBC iPlayer and Sky Go are geo-restricted outside the UK, but that doesn't mean you can't watch the Super Bowl 2017 when you're overseas. All you need do is download and use VPN service that will mask your IP address and make it appear to the app that you are in fact in the UK. You can then browse to iPlayer and Sky's services in your web browser and watch whatever you like.
Read our guide to what a VPN is and what the best VPNs are.