QUESTION A friend has his own website for his café installations business, but I can't find it in a Google search. Any ideas? Cameron Carter

HELPROOM ANSWER I ran a Google search for the company you mentioned in your original email and it appeared in third place in the search results. To appear higher up in the list of search results, your friend will need a working knowledge of how Google works. Important factors include inbound links, outbound links, and making sure the content has the right keywords and -phrases for the searches you'd like to rank highly in. Head to's 'How to Improve Your Website's Google Ranking' and Google's own Technology Overview for more information.

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