Amazon Prime Day 2016 took place on 12 July, with as many (if not more) deals as Black Friday, with everything from technology to fashion discounted. Prime Day may be over, but Amazon Lightning Deals continue, as do amazing tech deals from Amazon's rivals who launched big sales events to compete with Prime Day. Here, we bring you the best sales and deals from around the web, including Amazon, Argos, Currys, GAME, eBuyer, John Lewis and more.

Amazon Prime Day: Rival deals events continue

As we've mentioned, it's actually not just Amazon Prime Day that offers loads of great deals on Amazon. There are deals and Lightning Deals all the time, and you can find them all by clicking here.

Argos has launched The Big Sale, with hundreds of deals on everything from technology and toys to kitchen and home. Click here to see the deals

Currys/PC World also has a 10 day mega sale event in an attempt to compete with Amazon's Prime Day, so there are bargains to be had there too. Click here to see the deals.

Debenhams has the Blue Cross Sale, which in addition to fashion also includes some technology items. Click here to see the deals.

GAME is offering 'Sizzling Deals' on new games this week. Click here to see the deals.

Green Man Gaming has lots of 'Hot Deals' available on PC games, including Square Enix and Bethesda titles with up to 75% off. View deals here.

eBuyer is hosting its first 'Optimus Day' to compete with Amazon's Prime Day. Click here to see the deals.

IWOOT is offering big tech discounts all week in its Gadget Week promotion. Click here to see the deals.

John Lewis has a massive clearance sale on, including offers on home appliances, gaming and TVs. Click here to see the deals.

Maplin is hosting a big summer clearance sale, which includes loads of tech products. Click here to see the deals.

Mobile Phones Direct has a 'Scorching Summer Sale' on its smartphone contracts and SIM-free deals. Click here to see deals.

Zavvi's deals event is actually called Prime Deals, and is a three-day affair with daily deals refreshing each day. View deals here.

Amazon Prime Day: How to get Amazon Prime for free - get early access to Lightning deals

You'll need to be an Amazon Prime Member in order to get Amazon Lightning Deals 30 minutes ahead of everyone else. If you're not already signed up to Amazon Prime, you'll be able to do so for free by signing up for the 30-day trial.

Click here to find out more about the Amazon Prime free trial.

Signing up for the service (which costs £79 per year if you decide not to cancel your free trial after the 30 days), and in addition to getting you access to these deals and early access to many of Amazon's other Lightning Deals that take place throughout the year, you'll also get free next day delivery, access to Amazon Prime Video and other benefits too.

If you have taken advantage of Amazon's free trial before, you may be able to sign up for free for a second time if it has been 12 months or more since you were last a member.

Plus, if you're a student you can actually get free trial for a whopping six months, and then 50% off the Prime Membership should you decide to stay. Find out more about Amazon Student here.


Below are the deals from 2016's Amazon Prime Day, which took place on 12 July. This should give you an idea of what to expect from both Black Friday and Amazon Prime Day 2017.

Amazon Prime Day: Best Prime Day deals

We curated the very best of Prime Day deals right here. They're no longer running, but it should give you an idea of what to expect next time.

£15 off Fire TV Stick - click here
£30 off Kindle Paperwhite - click here
Just £34.99 for Amazon's Fire Tablet today - click here
£160 off the Fire HDX for Prime Day - click here
£90 off Lenovo laptop - click here
Microsoft Surface Pro 4 now £749.99 - click here
20% off PS4 with Uncharted 4: A Thief's End (now £239.99) - click here
£50 off JBL Charge2+ Portable speaker, now just £69 - click here
Half Price Bose SoundSport headphones - click here
128GB microSD card more than half price at £25.99 - click here.

Amazon Prime Day: Rival deals events

As Amazon Prime Day 2016 was the second event of its kind, Amazon's rivals were quick to launch their own big sales to compete, some more obviously from others. Argos launched The Big Sale, Currys/PC World kicked off a huge 10 day mega sale, GAME is offered 'Sizzling Deals' on new games, Green Man Gaming had lots of 'Hot Deals' available on PC games, eBuyer is hosted its first 'Optimus Day', IWOOT offered big tech discounts all week in its Gadget Week promotion, John Lewis had a massive clearance sale on, Maplin hosted a big summer clearance sale, Mobile Phones Direct had a 'Scorching Summer Sale', and Zavvi's deals event was actually called Prime Deals.

Amazon Prime Day: Laptop deals

The Lenovo N22 11.6in HD Chromebook laptop was under £100, a saving of £60. Lenovo's Ideapad 100 15.6in laptop was also on offer.

Amazon Prime Day: Tablet deals

Microsoft Surface 3 10.8in tablet was £449.99 down from £644 all day. View deal here.

Better yet, the Microsoft Surface Pro 4 has 21% off, now £749.99 with the keyboard and pen included.

Just £34.99 for Amazon's Fire Tablet. There was £160 off the Fire HDX for Prime Day, too.

Amazon Prime Day: Phone deals

You'll have found the Wileyfox Swift dual-SIM smartphone available for £94.99 down from £129.99. 

The Lenovo K5 also got the same discount, now £94.99.

Amazon Prime Day: TV deals

There was 40% off select TVs all day including the 40in Eternity Full HD 1080p LED TV

Amazon Prime Day: Headphones deals

The Bose SoundSport In-Ear Headphones were half price at £39.99. B&O Play headphones werere discounted too.

Amazon Prime Day: Speaker deals

One of our favourite deals was £50 off JBL Charge2+ Portable speaker, down to £69.99. 

The stunning B&O Play Beolit 15 Bluetooth speakers had £170 off, at £229 all day. 

There was also £140.99 off the B&O Play Beoplay A2 Bluetooth speaker, now £159 if you're happy with green or natural.

Amazon Prime Day: PS4 deals

Sony's PS4 console with Uncharted 4: A Thief's End was £239.99 down from £299.99.

Uncharted 4: A Thief's End for PS4 is £31.99 down from £43.82. 

Amazon Prime Day: Xbox One deals

There was £79 off the Xbox One with Kinect and 3 Games, down to £209.99. 

Amazon Prime Day: Tips for getting the best deals

It's a good idea to think about items and products you're interested in picking up ahead of the event itself and focus on those. It can be tempting to buy anything that sounds like a good deal, but if it's going to spend its live in your cupboards then it's definitely not a bargain.

We'd also recommend using the 'Watch Deals' feature, to keep track of deals you're interested in before they begin. You can also join the waitlist for deals that are currently sold out, because if someone changes their mind you'll be able to grab the item that was in their basket.

It's also worth doing a quick search for some of the more expensive items on Google, to see if there's anywhere selling it for even less on the day. We expect other retailers to host their own deals days to counter Amazon's, and we'll be sharing the best deals in our live blog above.

Amazon Prime Day: Sneak Peek

Amazon was keeping quiet about the deals coming on 12 July, but it did share some teasers in the form of photos from the Amazon Warehouses.

Here's a look at Amazon's warehouse, where hundreds of Gibson guitars are getting ready for Prime Day.

We've also seen a photo from inside Amazon's warehouse of Trunki Ride-on Suitcases.

You might also like:

What is Amazon Prime?

How to share your Amazon Prime account with family and friends

Best movies on Amazon Prime Video

Netflix vs Amazon Prime Video

Bookmark now: Black Friday 2016 deals