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How to claim your brand on the social web

Establish a social presence quickly and efficiently

Facebook, Twitter and other social sites now play an integral role in the marketplace, connecting businesses with customers, partners and industries at large. We show you how to quickly establish your social presence and get more out of any social media efforts you may already be making.

Whether you're starting a new company or just looking to expand your existing brand, you need a presence on the social web, Facebook, Twitter and other social sites now play an integral role in the marketplace, connecting businesses with customers, partners, and industries at large.

In this simple guide, I'll show you how to quickly establish your social presence and get more out of any social media efforts you may already be making.

It's hard to imagine starting a new company today without beginning with a web presence, so let's assume you've already registered a domain name for your company (as in www.mycompany.com) and that you already have at least a basic site for your business. From this foundation, it's relatively easy to build a virtuous circle of social interaction that taps into the massive audiences of Twitter, Facebook, YouTube and other sites.

Develop a message

It doesn't really matter whether you're a plumber, a building contractor, a restaurateur, or a marketing consultant. No matter what business you're in, you almost certainly have some expertise that people can benefit from. The key to success on the social Web is to offer that expertise in a way that provides real value to your potential followers.

Don't just think 'I need to tell people about my company so they'll come give me their money'. It won't work. Instead, consider what skills and knowledge you want people to associate with your brand, and offer a taste in the form of helpful posts that are easy to find. Value begets a following. An endless stream of shameless plugs for your business likely won't.

Even if you're running a one-person plumbing service or a car repair service, you have valuable knowledge to share with people on the web. Share it proudly, and people will find you. And when your followers find themselves in need of your services, you'll be the first name on their minds.

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  1. Establish a social presence quickly and efficiently
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  6. Tie it all together

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