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How to utilise user reviews and grab a bargain

Three ways to use them... and how not to


User reviews can offer valuable insight into a product's real value after the sale. But many review sites also contain write-ups by fanboys, axe-grinders, and even a few shills. How do you know which reviews to trust?

Reviews aren't everything

Finally, remember that even the best-reviewed product may break, and at that point you'll hope that you bought it from a manufacturer who takes after-the-sale customer service seriously.

I've read every sort of complaint about manufacturers, from the ridiculous to the infuriating.

My advice: when it comes to user-complaint websites, don't put too much stock in any one complaint, but try to look for themes - which manufacturer doesn't provide trained technicians, which one delivers poor warranty services, or the like.

See also: Over 1,200 scam websites taken offline

  1. How to use them and how not to
  2. Balance your reviews diet
  3. Lack of standardisation
  4. Avoid the shills
  5. How to spot a shill
  6. Reviews aren't everything
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