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How much do you think Apple should charge for the iPad Mini?


PC Advisor

Likes # 0

Apple is set to launch its much-anticipated iPad Mini next week. We want to know how much you think Apple will charge for the iPad Mini.

Let us know in our poll.

Poll: How much do you think Apple should charge for the iPad Mini?

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IP

Likes # 1

It doesn't matter how much Apple charge, the iSheep will buy it in droves.

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Matt Egan

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In part, but it's more a case of why does Google (and Amazon and Barnes & Noble) subsidise the hardware? The answer is that they are organisations that make revenue from content, and the devices exist in order to drive custom through the stores. In fact, the Nexus 7's price is an admission from Google that it has a problem: few apps in its store, and a relatively tiny amount of money spent there considering the vast number of Android devices in the wild. (Microsoft has a similar problem with its store, which is why it sits incongruously in desktop Windows 8, and why it is made remarkably easy for content makers to get a Windows app into the Windows Store).

Apple, on the other hand, makes its money from designing hardware products that people will like, and selling them for a reasonable profit. It never strays from this model (or at least it hasn't since Steve Jobs returned). Clearly the App Store is critical to Apple's success, and it makes a lot of revenue there, but it is chiefly important as a way of locking in people to the iOS ecosystem. If you have a lot of apps and iTunes you are less likely to switch to Android (and more likely to buy an iPad Mini).

Of course, it's just speculation on my part and I could be completely wrong! We'll find out in a week or so...

But if you take out the Nexus 7 and look at the rest of the tablet market, you'll see that a high-quality tablet of any size is hardly ever found for less than £300. And Apple is all about the premium.

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Forum Editor

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"Apple is all about the premium."

Exactly, and I don't think there will be any departure from that with the iPad mini - it will be another object of desire. Desiring something is one thing however, forking out a premium price when there are some tempting, much cheaper alternatives is quite another.

We'll see. As the festive season nears there will be a lot of activity in the tablet market, and I can't help the feeling that an awful lot of people will be on a tighter-than-ever-before budget when it comes to spending in November/December.

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Joseph Kerr

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Yes, that season is coming and Amazon, Google/Asus and Samsung have affordable tablets out, or will have by then.

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Aitchbee

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I'm biding my time ... sooner or later, my local charity shops will have trays of 'unwanted Apples' in their window displays ... 2 for a fiver!

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Forum Editor

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So, the launch has happened, and the price is set - the cheapest version of the iPad mini will cost £269, and will go on sale here in the UK on November 2nd.

It will be interesting to see how it fares against the Kindle Fire HD and Google's Nexus 7, either of which you can get for just over £100 less.

It's a smaller, more portable iPad, but will that alone be enough to tempt people in the run up to the festive season? the tablet market is hotter than a hot thing at the moment, as manufacturers compete savagely for a share of the spoils.

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Phil Ocifer

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£269 for the 16GB equivalent to the Nexus 7 - I think that's really good and competitive. Top model runs in at £529 - Eeeek! I can think of lots of better ways to spend half a grand thanks.

However, in anticiation of a +£300 price I've just got myself a Nexus 7 at £189 from PCW on recommendation from the B-I-L. I'll get my hands on it in a couple of weeks when the official b'day arrives.

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Forum Editor

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I will be surprised if it's priced above £249 and delighted if it's less. Apple's order for 10 million units in this quarter is about twice the order placed by Amazon for the Kindle Fire for the same period.

Let battle commence, as they say - competition (and it will be fierce) can only be good for consumers.

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rickf

Likes # 0

Trust that it will be overpriced.

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Bing.alau

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I think they should charge as little as possible, so I have plumped for the £150 mark. I know that's not what they will charge but that's not the question. Is it?

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