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How much do you think Apple should charge for the iPad Mini?


PC Advisor

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Apple is set to launch its much-anticipated iPad Mini next week. We want to know how much you think Apple will charge for the iPad Mini.

Let us know in our poll.

Poll: How much do you think Apple should charge for the iPad Mini?

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Phil Ocifer

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Hmmm . . . I don't really want to be picky, but the subject and the text differ slightly in the words WILL and SHOULD.

So to answer both, imho Apple SHOULD charge £199 to remain competetive with the Nexus 7 16GB Model, but they WILL (probably) charge £250-300 for elitism. I've seen 7" tablets for £100 upwards

For a different reason I think they WILL (probably) charge £300-£350 because they know that their products are good and no matter what price they charge there will be a queue at the shops at 3am, and after that everyone will want one.

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Joseph Kerr

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I would have said the same, Condom, but I suspect many knew already.

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Matt Egan

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Whatever it should be, it'll be at least £250 - The Nexus 7 (and Kindle Fire HD) are subsidised in order to flog apps and media. And Apple won't do that. I wrote a thing:

http://www.pcadvisor.co.uk/features/apple/3404031/ipad-mini-price-in-uk/

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Joseph Kerr

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I saw your "thing" Matt, but still don't quite understand why you think they won't do that; they have lots to offer via download, espcially apps. Is it because they don't need to do it as their app store is already very successful?

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Matt Egan

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In part, but it's more a case of why does Google (and Amazon and Barnes & Noble) subsidise the hardware? The answer is that they are organisations that make revenue from content, and the devices exist in order to drive custom through the stores. In fact, the Nexus 7's price is an admission from Google that it has a problem: few apps in its store, and a relatively tiny amount of money spent there considering the vast number of Android devices in the wild. (Microsoft has a similar problem with its store, which is why it sits incongruously in desktop Windows 8, and why it is made remarkably easy for content makers to get a Windows app into the Windows Store).

Apple, on the other hand, makes its money from designing hardware products that people will like, and selling them for a reasonable profit. It never strays from this model (or at least it hasn't since Steve Jobs returned). Clearly the App Store is critical to Apple's success, and it makes a lot of revenue there, but it is chiefly important as a way of locking in people to the iOS ecosystem. If you have a lot of apps and iTunes you are less likely to switch to Android (and more likely to buy an iPad Mini).

Of course, it's just speculation on my part and I could be completely wrong! We'll find out in a week or so...

But if you take out the Nexus 7 and look at the rest of the tablet market, you'll see that a high-quality tablet of any size is hardly ever found for less than £300. And Apple is all about the premium.

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Forum Editor

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"Apple is all about the premium."

Exactly, and I don't think there will be any departure from that with the iPad mini - it will be another object of desire. Desiring something is one thing however, forking out a premium price when there are some tempting, much cheaper alternatives is quite another.

We'll see. As the festive season nears there will be a lot of activity in the tablet market, and I can't help the feeling that an awful lot of people will be on a tighter-than-ever-before budget when it comes to spending in November/December.

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Joseph Kerr

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Yes, that season is coming and Amazon, Google/Asus and Samsung have affordable tablets out, or will have by then.

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IP

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It doesn't matter how much Apple charge, the iSheep will buy it in droves.

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Aitchbee

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I'm biding my time ... sooner or later, my local charity shops will have trays of 'unwanted Apples' in their window displays ... 2 for a fiver!

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Forum Editor

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So, the launch has happened, and the price is set - the cheapest version of the iPad mini will cost £269, and will go on sale here in the UK on November 2nd.

It will be interesting to see how it fares against the Kindle Fire HD and Google's Nexus 7, either of which you can get for just over £100 less.

It's a smaller, more portable iPad, but will that alone be enough to tempt people in the run up to the festive season? the tablet market is hotter than a hot thing at the moment, as manufacturers compete savagely for a share of the spoils.

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