I can take or leave jingles. Believe it or not they are very expensive to make and until quite recently were still produced on 8 track where they were played by DJ's on banks of players.

Knowing one or two local BBC Radio station managers I was always fortunate in getting my hands on discarded players which we used in our hospital radio station and for that I was thankful. I'm not too sure how they are done these days. Some DJ's had very good ones but other were pretty crass.

Let the Jingles remain in the world of the inane.

My main beef is that the BBC seems to have forgotten that radio 4 is not designed to be listened to by the mentally challenged, it's something people grow into as they mature and as such has a constantly growing market without seeking younger listeners. It is, of course, necessary for Radio 4 listeners to accept that this years 40 year old's grew up with different tastes and triggers to their predecessors.

Radio jingles are an incredibly powerful identifier for radio.

30+ years on, whenever the number 247 comes before my eyes, the old Radio 1 247 am jingle starts running through my mind for the next hour or so!